NEWS

For more information, or high- rez digital images, please contact:

Glenn Abrams
Kids-Did-It! Properties™
911 Armada Terrace
San Diego, CA 92106
T E L: (619) 523-5277
F A X: (619) 523-5227
gabrams@kidsdidit.com
www.kidsdidit.com

"Frogs" © Elyse Bobczynski, Age 5

Kids-Did-It! 2005 Calendar Cover

Five-year-old artist Elyse Bobczynski’s watercolor Frogs is one of twelve charming and colorful illustrations featured in MeadWestvaco’s updated 2005 edition of the Kids-Did-It! Designs® promotional wall calendar.


Kids Re-Signed for Updated 2005 Edition
of Kids-Did-It! Designs® Wall Calendar

SAN DIEGO, CA – Consumer office product giant, MeadWestvaco, working again with Kids-Did-It! Properties, a San Diego, CA design studio that collects, represents and publishes student artwork, has published an updated edition of their promotional wall calendar under the Kids-Did-It! Designs® retail brand. The 2005 calendar features a dozen new, charming and colorful illustrations created by young children, ages 5 to 12. In addition to learning the basics of art and design, each young artist also earns a royalty for this publication of their work.

MeadWestvaco, a leading manufacturer and distributor of school supplies, commercial office products, and planning, organizing and record-keeping products, was spurred to select from the Kids-Did-It! Designs® illustration collection because of their fresh and colorful images, as well as the unique appeal of the successful Kids-Did-It! concept.

“The feedback from all the shows has been great!“ said Sandy Morse of MeadWestvaco.

January KDI Calendar PageThe 2005 Kids-Did-It! Designs® promotional wall calendars are also available again this year with the buyer’s custom promotional imprint along the bottom, and can be purchased from MeadWestvaco’s advertising specialty dealers located throughout the US and Canada.

This year each calendar features delightful artwork created by Megan Albe (11), Anna Badger (5), Elyse Bobczynski (5), Kyle Bowen (11), Hannah Bowen (8), Ariel Brito (9), Giselle Brun (8), Stephen DeVito (9), Alicia Hanson (10), Roxanne Hanson (12), Cooper Nielsen (9), and Christina Miller (9) – all students of California artist and art teacher, Michelle Abrams. Throughout the summer young children ages 5 to 14 join Michelle for art classes in her San Diego studio.

Her encouragement and contagious love for the arts brings out the best from her students.

Michelle often compares the student artwork to those of the classics, describing their artwork as, "…inspiring, quite colorful and surprisingly beautiful - worthy of being called 'fine art' in the tradition of Matisse, Picasso or Miro." After class, Michelle encourages parents and students to, “ take [their artwork] off the refrigerator, enlarge it, frame it – treat it like fine art and display it proudly throughout the house!”

Michelle's husband, Glenn, also a designer, was inspired to create Kids-Did-It! Properties, a design studio that collects, represents and publishes the student artwork. So, aside from the thrill and satisfaction of being published, the young artists also earn a royalty for the licensed reproduction of their work. Students often use the proceeds as extra allowance, or for college savings. "Some students have even framed their first royalty check!" says Glenn.

About the Kids-Did-It! Designs® 2005 promotional calendar, Glenn says, “This is a great use for the illustrations - the images have such a strong appeal to everyone who appreciates the color, fun, and freshness of children’s drawings. And it’s so uplifting - it’ll make a great gift!”

Besides MeadWestvaco, Kids-Did-It! has provided images for an expanding list of enthusiastic licensees including Jeanmarie® Creations / Walgreens Drugstores, Deluxe subsidiary Checks Unlimited, Gibson/American Greetings, Papel Giftware™, Prentice Hall and Houghton-Mifflin publishers, PAK2000/Dollar Tree Stores, DayGlo® Color Corporation, The Covenant House as well as KPBS and the San Diego Hospice, as part of their find raising art exhibits.

Kids-Did-It! Designs® artwork has been published on a variety of items ranging from books, checks and address labels, note and greeting cards, to gift bags, holiday giftware and calendars. More than 300 of the most compelling illustrations from the collection are also available for licensed reproduction and distribution under the Kids-Did-It! Designs® retail brand logo.

To date, more than 42 students have been published through Kids-Did-It!, garnering licensees more than $4 million in retail sales.

This spring Kids-Did-It! Properties™ once again will be exhibiting their illustration collection at SURTEX and the L!CENSING Show at the Jacob Javitz Convention Center in NYC, actively seeking new giftware licensees, along with new stationary, greeting card and other full-line licensing opportunities as well.

“The artwork is beautiful - fresh, inspirational - very colorful and surprisingly beautiful. It's a complete, cohesive collection with a very broad consumer appeal – we could easily adapt it for reproduction as a complete product line on a variety of materials, including paper goods, textiles, clothing, household and soft-goods, ceramics, plush toys, giftware - let your imagination go!" says Glenn. “Reaction to the [Kids-Did-It!] concept, our story-telling brand logo, and the images we represent continues to be positive and bodes well for continued growth.”

To see licensed products, artist’s photos, news, information and digitized artwork from the current Kids-Did-It! Designs® illustration collection, log on to: http://www.kidsdidit.com

Kids-Did-It! Designs® 2005 promotional wall calendars are available with a custom promotional imprint from MeadWestvaco’s advertising specialty dealers located throughout the US and Canada. To locate a nearby dealer, please call: (800) 323-0500 Ext. 2708.


Biographical Information


Glenn Abrams
President,
Kids-Did-It! Properties™

Since graduating from the Rhode Island School of Design in 1979, Glenn has produced, designed, directed or managed a wide variety of creative multi-media, marketing communication and entertainment projects - the most memorable include serving as Producer on Microsoft's Windows95 Launch Event/Expo and Broadcast with Bill Gates and Jay Leno; Michael Jackson's World HIStory Tour 3D VR opening animation; the introduction of the Lexus LS400 and the new BMW 7Series automobiles, and traveling internationally in support of keynote presentations with Intel CEO, Craig Barrett.

In 1996, capitalizing on his marketing-communications and production experience, Glenn partnered with his wife, Michelle, to create Kids-Did-It! Properties™, a San Diego design studio that licenses reproduction-rights to their growing Kids-Did-It! Designs® collection of surprisingly sophisticated and beautiful illustrations created by Michelle's young art students, ages 5–14. In addition to learning the fundamentals of art and design, each young artist also earns a royalty for the reproduction of their artwork.


Michelle Abrams
Instructor,
Abrams Art Studio

Art Director and Art Instructor, Michelle Abrams has a Master of Fine Arts degree from Yale University, and a broad range of experience in the creative arts, including animating for Sesame Street, serving as a Creative Director in Los Angeles, managing her own San Diego illustration, design and animation studio, producing her own unique watercolor paintings, and teaching fine art to adults and young children. Michelle’s professional experience, enthusiasm, and contagious love for the arts bring out the best from her imaginative young art students.


MeadWestvaco Consumer & Office Products
Dayton, Ohio

MeadWestvaco Consumer & Office Products, a division of The MeadWestvaco Corporation, is a leading manufacturer and distributor of school supplies, commercial office products, and planning, organizing and record-keeping products. MeadWestvaco Consumer & Office Products produces notebooks, folders, decorative wall and desk calendars, stationery products, media storage accessories, time management and personal organizers, and full-color posters for home and office décor.



For additional information, please contact

Glenn Abrams:   g a b r a m s @ k i d s d i d i t . c o m   |   +1 (619) 523-5277


Home Kids-Did-It! Designs® - Products Illustrated by Kids Kid's Art Studio Kids-Did-It! Properties™ Illustration Collection and Licensing Information Kids-Did-It! Designs® - Note Card Order Form Kids-Did-It! Press Releases Frequently Asked Questions
         

Search Kids-Did-It!
© 2005 Kids-Did-It! Properties™ All artwork protected under registered copyright: VA 1-268-108 United States Copyright Office Library of Congress