|The Art of Licensing Summer 2002
A Special Supplement to L!CENSE Magazine
Jeffrey Shutt, 6, holds "Butterfly", while
Photos © Kids-Did-It! Properties
Kids-Did-It! Properties may be headed for a
Long term licensee Papel Giftware (a division of Cast Art Industries) has just expanded its relationship with KDI! to include three new painters for a total of six youthful design partners .
Trevor Nielsen, age 7, created "Candles" under the tutelage of Michelle Abrams.
"The line is doing well, " says Adrienne Sobroza, Papel product manager, "and this year we've added shelf talkers, " or point-of-purchase advertising that features pictures of the child artists holding up their creations. Sobroza says the mugs, votives, gift bags, and ornaments are among the top sellers for holiday 2002. "Even though it's a small concept, it's holding it's own."
Bank check marketer Checks Unlimited just came on board in January, and specialty bag manufacturer Pak2000 is selling Kids-Did-It! Designs® gift bags through giant discount retailer Dollar Tree Stores.
Firms recently pursuing KDI! interests include a specialty greeting card manufacturer, a gift wrap design group, a children's sticker maker and a large consumer products company.
For KDI! President Abrams, a dream merchandise program would be a full line collection as a mass marketer.
At SURTEX® & The National Stationery Shows last month in New York, five-year-old KDI artist Robert Hawk got some decent attention for his design dubbed "Big Red Heart". He was one of eight designers whose work was selected for a special post-9/11, limited edition greeting card program sponsored by Detroit-based Avanti Press Inc. benefiting "Funds for a Future," a year-long fundraising for New York City relief and recovery.