NEWS

 For press information, or high-rez digital image files, please contact:

Glenn Abrams
Kids-Did-It! Propertiesª
911 Armada Terrace
San Diego, CA 92106

TEL: (619) 523-5277
g a b r a m s @ k i d s d i d i t . c o m
www.kidsdidit.com



Seven-year-old artist Raquel Bobolia’s watercolor Pear is one of thirty-six charming and colorful illustrations featured in Norwood Promotional Products Kids-Did-It! Designs® promotional wall calendars showcasing delightful artwork created by young kids, ages 3 – 15.


Imaginative Artwork-by-Kids Published as Wall Calendars

SAN DIEGO, CA – With the growing appeal of artwork-by-kids, Norwood Promotional Products has recently renewed their image licensing agreement with California art-licensing and design studio Kids-Did-It! Properties and will publish 2007, 2008 and 2009 imprintable wall calendars under the Kids-Did-It! Designs® retail brand. The calendars feature a series of playful images from the Kids-Did-It! Designs® illustration collection - a unique catalog of nearly 500 charming and colorful illustrations created by young art students, age 3 to 14. In addition to learning the fundamentals of art and design, each artist also earns a royalty for the licensed reproduction of their artwork.

Kids-Did-It! Properties president, Glenn Abrams, says, “As the first successful Licensor to develop and celebrate the Artwork-by-Kids product category, we still get excited whenever we see consumers delighted with merchandise featuring artwork created by young kids. This’ll be our 4th calendar. And the kids are just as thrilled when they see their own artwork reproduced!”

Retail sales within the “Artwork-by-Kids” product category have garnered Kids-Did-It! Licensees more than $5.5 million, to date.

With its delightful attitude and distinctive color palette, licensed artwork by more than 70 Kids-Did-It! artists has been reproduced on a variety of merchandise marked with the Kids-Did-It! Designs® retail logo – a feel-good lifestyle brand that identifies unique, colorful and inspiring products that appeal to consumers who love kids and enjoy the freshness, innocence and fun of their artwork.

“We were delighted by the bright colors and fun of their watercolors,” said Norwood’s Triumph Brand Manager, Alicia Swift, “They were a perfect choice for our kid’s activity calendar, which really makes a great promotional gift for anyone who love kids.”

Kids-Did-It! has provided images for an expanding list of Licensees who recognized the potential of this fresh product category including Jeanmarie® Creations for Walgreens drugstores, office product giant MeadWestvaco, Deluxe subsidiary Checks Unlimited, Gibson/American Greetings, Papel Giftware™, manufacturers for Dollar Tree Stores, Prentice Hall and Houghton-Mifflin publishers, and DayGlo® Color Corporation.

In addition to Norwood Promotional Products, other art Licensees include Leap Year Publishing who is distributing a line of Kids-Did-It! Designs® note cards and gift bags, and Inter-Governmental Philatelic Corporation offering a distinctive series of Kids-Did-It! Designs® international postage stamps. Kids-Did-It! is also offering a new 84 page how-to / picture book for beginning artists called Blue Cows & Happy Fruit: Discovering the Artist in Your Child, featuring artwork available from the collection.

Kids-Did-It! has also provided images for The Covenant House for homeless children, The NYC Funds for a Future campaign, as well as Audubon, KPBS-TV and the San Diego Hospice in support of their fund raising efforts.

Most of the artwork included in the Kids-Did-It! Designs® collection was created under the guidance of Glenn’s wife, California artist, art director and art teacher, Michelle Abrams. Throughout the summer young children, ages 5 to 14, joined Michelle in her San Diego studio to study basic principles of art and design. Since 1989, her encouragement and contagious love for the arts has helped to bring out the best artwork from her enthusiastic students. She often compares their work to the classics, describing it as, "…quite colorful and strikingly beautiful – some worthy of being called 'fine art' in the tradition of Matisse, Picasso or Miro.

Michelle encourages parents and students to take their artwork off the refrigerator, enlarge it, and frame it. She says, “Treat it as fine art and display it proudly around the house! That’s what we do!”

The artwork inspired Glenn, also a designer, to create Kids-Did-It! Properties™, an art-licensing and design studio that collects, represents and publishes the student artwork. Now, aside from the thrill and satisfaction of being published artists, the young artists can also earn royalties for the reproduction of their work. 

“What’s fun is now we can write royalty payments on our own Kids-Did-It! Designs® illustrated checks,” explains Glenn. Students often use the proceeds as extra allowance, for college savings or other causes important to them - some students have framed their first royalty check.

The Kids-Did-It! Designs® artwork collection is fresh, inspirational, very colorful and surprisingly beautiful. “The images are organized in seven categories and can be digitally adapted to a variety of materials including paper, textiles, toys, clothing, household and soft-goods, ceramics, melamine, plush, toys, giftware - just let your imagination go!" says Glenn.

Each year Kids-Did-It! Properties™ exhibits their illustration collection at The L!CENSING Show at the Jacob Javitz Convention Center in NYC, actively seeking licensees for Housewares, Home Furnishings, Furniture, Home Accessories, Giftware, Stationary and other product categories.

“Strong retail sales combined with the enthusiastic response to our Artwork-by-Kids concept and the distinctive images in the Kids-Did-It! Designs® catalog, plus our story-telling logo, our promotional photos and new book - all speak well for continued growth of the brand,” says Glenn.

Illustrated products, photos, news and background information, plus digitized thumbnails from the Kids-Did-It! Designs® illustration collection are available at: www.kidsdidit.com

To locate a local Norwood distributor to purchase a Kids-Did-It! Designs® imprintable wall calendar, please contact customer service at: (800) 533-0498, or go to: www.norwood.com



Glenn Abrams
President
Kids-Did-It! Properties™

A graduate from the Rhode Island School of Design, Glenn has produced a variety of creative multi-media, marketing communication and entertainment projects - the most memorable include serving as Producer on Microsoft's Windows95 Launch Event/Expo and Broadcast with Bill Gates and Jay Leno; the introduction of the Lexus LS400 and BMW 7 Series automobiles; and traveling internationally in support of keynote presentations with Intel Chairman, Craig Barrett.

In 1996, capitalizing on his marketing-communications and production experience Glenn partnered with his wife, Michelle, to create Kids-Did-It! Properties™, a San Diego design studio that licenses reproduction-rights to their growing Kids-Did-It! Designs® catalog of fresh and colorful illustrations created by Michelle's young art students, ages 5 to 14. In addition to learning the fundamentals of art and design, each young artist also earns royalties for the reproduction of their artwork.


Michelle Abrams
Artist / Instructor
Abrams Art Studio

Michelle Abrams, a mother of two, has a Master of Fine Arts degree from Yale University, and a broad range of experience in the creative arts, including animating for Sesame Street, serving as a Multi-Media Creative Director in Los Angeles, managing her own San Diego illustration, design and animation studio, producing her own unique watercolor paintings, and teaching fine art to adults and young children.  

Michelle’s professional experience, enthusiasm, and contagious love for the arts helps to bring out the best from her imaginative young art students.


Norwood Promotional Products

Norwood Promotional Products, based in Indianapolis, Indiana, is the largest domestic supplier of imprinted promotional products. The calendar division is located in Sleepy Eye, Minnesota, about 100 miles southwest of Minneapolis and manufactures promotional calendars working from concept, through printing and shipping.

In addition to Kids-Did-It! Designs®, Norwood offers calendars featuring imagery from Dilbert™, Curtis Publishing-Rockwell’s Saturday Evening Post images, Dave Barnhouse, Ducks Unlimited and Remington®.



For additional information, please contact

Glenn Abrams:   g a b r a m s @ k i d s d i d i t . c o m   |   +1 (619) 523-5277


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